Controlling for Observed and Unobserved Managerial Skills...

Journal of Marketing Research 1996 / 08 Vol. 33; Iss. 3

Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages

B. P. S. Murthi, Kannan Srinivasan and Gurumurthy Kalyanaram
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Volume:
33
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3152129
Date:
August, 1996
File:
PDF, 1.24 MB
english, 1996
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