The Readability of Marketing Journals: Are Award-Winning...

The Readability of Marketing Journals: Are Award-Winning Articles Better Written?

Alan G. Sawyer, Juliano Laran and Jun Xu
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Volume:
72
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30162203
Date:
April, 2008
File:
PDF, 1.71 MB
english, 2008
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