A Bayesian Approach to Forecasting the Effects of Atypical...

Journal of Marketing Research 1972 / 08 Vol. 9; Iss. 3

A Bayesian Approach to Forecasting the Effects of Atypical Situations

James E. Reinmuth and Michael D. Geurts
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Volume:
9
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3149540
Date:
August, 1972
File:
PDF, 980 KB
english, 1972
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