Improving Survey Questions: Design and Evaluationby Floyd J. Fowler,;Mail Surveys: Improving the Qualityby Thomas W. Mangione
Review by: John P. DicksonVolume:
34
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151868
Date:
May, 1997
File:
PDF, 779 KB
english, 1997