Advancing theory and knowledge in the business-to-business branding literature
Seyedghorban, Zahra, Matanda, Margaret Jekanyika, LaPlaca, PeterLanguage:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2015.11.002
Date:
December, 2015
File:
PDF, 2.84 MB
english, 2015