Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites
Natter, Martin, Ozimec, Ana-Marija, Kim, Ju-YoungVolume:
34
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2015.0943
Date:
November, 2015
File:
PDF, 2.61 MB
english, 2015