Adoption of New and Really New Products: The Effects of...

Journal of Marketing Research 2007 / 05 Vol. 44; Iss. 2

Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience

Herzenstein, Michal, Posavac, Steven S, Brakus, J. Joško
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Volume:
44
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.44.2.251
Date:
May, 2007
File:
PDF, 99 KB
english, 2007
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