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When Sex and Romance Conflict: The Effect of Sexual Imagery in Advertising on Preference for Romantically-Linked Products and Services
Ma, Jingjing, Gal, DavidLanguage:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.14.0374
Date:
December, 2015
File:
PDF, 1.04 MB
english, 2015