The Effectiveness of Customized Promotions in Online and...

The Effectiveness of Customized Promotions in Online and Offline Stores

Jie Zhang and Michel Wedel
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Volume:
46
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/20618883
Date:
April, 2009
File:
PDF, 2.82 MB
english, 2009
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