A Relationship between Market Share Elasticities and Brand...

Journal of Marketing Research 1998 / 02 Vol. 35; Iss. 1

A Relationship between Market Share Elasticities and Brand Switching Probabilities

Randolph E. Bucklin, Gary J. Russell and V. Srinivasan
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Volume:
35
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151933
Date:
February, 1998
File:
PDF, 2.19 MB
english, 1998
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