SPÉCIAL PRIX || LE PRIX DE RÉFÉRENCE INTERNE : Existence et...

SPÉCIAL PRIX || LE PRIX DE RÉFÉRENCE INTERNE : Existence et images

MONIQUE ZOLLINGER
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Journal:
Décisions Marketing
DOI:
10.2307/40592511
Date:
September, 1995
File:
PDF, 1.15 MB
1995
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