Exploring SNS as a consumer tool for retail therapy:...

Journal of Global Scholars of Marketing Science 2015 / 01 Vol. 25; Iss. 1

Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method

Ko, Eunju, Chun, Eunha, Song, Sangah, Mattila, Pekka
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
25
Language:
english
Journal:
Journal of Global Scholars of Marketing Science
DOI:
10.1080/21639159.2014.984891
Date:
January, 2015
File:
PDF, 451 KB
english, 2015
Conversion to is in progress
Conversion to is failed