The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences
Thomas, Manoj, Morwitz, Vicki GVolume:
46
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.46.1.81
Date:
February, 2009
File:
PDF, 182 KB
english, 2009