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Explanations for Successful and Unsuccessful Marketing Decisions: The Decision Maker's Perspective
Mary T. Curren, Valerie S. Folkes and Joel H. SteckelVolume:
56
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1252039
Date:
April, 1992
File:
PDF, 546 KB
english, 1992