Explanations for Successful and Unsuccessful Marketing...

Explanations for Successful and Unsuccessful Marketing Decisions: The Decision Maker's Perspective

Mary T. Curren, Valerie S. Folkes and Joel H. Steckel
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
56
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1252039
Date:
April, 1992
File:
PDF, 546 KB
english, 1992
Conversion to is in progress
Conversion to is failed