Mood and Brand Extension Judgments: Asymmetric Effects for...

Mood and Brand Extension Judgments: Asymmetric Effects for Desirable versus Undesirable Brands

Michael J. Barone and Paul W. Miniard
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
12
Year:
2002
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480282
File:
PDF, 454 KB
english, 2002
Conversion to is in progress
Conversion to is failed