Does It Make Sense to Use Scents to Enhance Brand Memory?

Journal of Marketing Research 2003 / 02 Vol. 40; Iss. 1

Does It Make Sense to Use Scents to Enhance Brand Memory?

Maureen Morrin and S. Ratneshwar
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Volume:
40
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30038832
Date:
February, 2003
File:
PDF, 3.57 MB
english, 2003
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