The Formation of Buyer-Supplier Relationships: Detailed...

The Formation of Buyer-Supplier Relationships: Detailed Contract Drafting and Close Partner Selection

Stefan Wuyts and Inge Geyskens
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Volume:
69
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30166554
Date:
October, 2005
File:
PDF, 2.41 MB
english, 2005
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