Explaining behavior in brand communities: A sequential...

Computers in Human Behavior 2016 / 02 Vol. 55

Explaining behavior in brand communities: A sequential model of attachment, tribalism, and self-esteem

Sierra, Jeremy J., Badrinarayanan, Vishag A., Taute, Harry A.
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Volume:
55
Language:
english
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2015.10.009
Date:
February, 2016
File:
PDF, 367 KB
english, 2016
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