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Lucky names: Superstitious beliefs in Chinese corporate branding strategy for bank marketing
Li, Hung-Hui, Hsieh, Min-Yu, Chang, William LiLanguage:
english
Journal:
The North American Journal of Economics and Finance
DOI:
10.1016/j.najef.2015.10.011
Date:
November, 2015
File:
PDF, 386 KB
english, 2015