Empirical developments in the measurement of involvement,...

Journal of Strategic Marketing 2003 / 12 Vol. 11; Iss. 4

Empirical developments in the measurement of involvement, brand loyalty and their relationship in grocery markets

Knox, Simon, Walker, David
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Volume:
11
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254032000159072
Date:
December, 2003
File:
PDF, 208 KB
english, 2003
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