Linking advertising and quantity decisions in the...

Linking advertising and quantity decisions in the single-period inventory model

Moutaz Khouja, Stephanie S Robbins
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Volume:
86
Year:
2003
Language:
english
Pages:
13
DOI:
10.1016/s0925-5273(03)00008-2
File:
PDF, 198 KB
english, 2003
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