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Bringing Export Performance Metrics into Annual Reports: The APEV Scale and the PERFEX Scorecard
Luis Filipe Lages, Carmen Lages and Cristiana Raquel LagesVolume:
13
Year:
2005
Language:
english
Journal:
Journal of International Marketing
DOI:
10.2307/25049019
File:
PDF, 3.14 MB
english, 2005