The state of the art of advertising from the consumers'...

The Marketing Review 2008 / 05 Vol. 8; Iss. 2

The state of the art of advertising from the consumers' perspective: a generational approach

Cheung, Lily, Harker, Debra, Harker, Michael
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Volume:
8
Language:
english
Journal:
The Marketing Review
DOI:
10.1362/146934708X314118
Date:
May, 2008
File:
PDF, 121 KB
english, 2008
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