Standardized Global Advertising, a Call As Yet Unanswered

Journal of Marketing 1969 / 04 Vol. 33; Iss. 2

Standardized Global Advertising, a Call As Yet Unanswered

John K. Ryans, Jr. and James H. Donnelly, Jr.
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Volume:
33
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1249405
Date:
April, 1969
File:
PDF, 277 KB
english, 1969
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