Tracing customer orientation and marketing capabilities...

Journal of Targeting Measurement and Analysis for Marketing 2010 / 6 Vol. 18; Iss. 2

Tracing customer orientation and marketing capabilities through retailers’ websites: A strategic approach to internet marketing

Tsiotsou, Rodoula H, Rigopoulou, Irini D, Kehagias, John D
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Volume:
18
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/jt.2010.5
Date:
June, 2010
File:
PDF, 219 KB
english, 2010
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