Marketing-Stimulated Word-of-Mouth: A Channel for Growing Demand
Gombeski, William R., Martin, Becky, Britt, JasonVolume:
32
Language:
english
Journal:
Health Marketing Quarterly
DOI:
10.1080/07359683.2015.1061864
Date:
July, 2015
File:
PDF, 264 KB
english, 2015