Influencing College Student Drinking Intentions With Social...

Health Marketing Quarterly 2015 / 10 Vol. 32; Iss. 4

Influencing College Student Drinking Intentions With Social Norms and Self-Schema Matched Messages: Differences Between Low and High Self-Monitors

Miller, Megan M., Brannon, Laura A.
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Volume:
32
Language:
english
Journal:
Health Marketing Quarterly
DOI:
10.1080/07359683.2015.1093877
Date:
October, 2015
File:
PDF, 304 KB
english, 2015
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