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Brand and Price: Key Signals when Opening a Franchise Outlet
Calderon-Monge, Esther, Huerta-Zavala, PilarVolume:
21
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2015.1050946
Date:
July, 2015
File:
PDF, 298 KB
english, 2015