Reverse Transfer Effect of Celebrity-Product Congruence on the Celebrity's Perceived Credibility
Yoo, Jae-Woong, Jin, Young JuVolume:
21
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2015.1055046
Date:
November, 2015
File:
PDF, 307 KB
english, 2015