When Descriptive Norm Cues Fail As Persuasion Agents in...

When Descriptive Norm Cues Fail As Persuasion Agents in Green Supermarket Advertising

Raska, David, Nichols, Bridget S., Shaw, Doris
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Volume:
21
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2015.1055047
Date:
November, 2015
File:
PDF, 308 KB
english, 2015
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