An Investigation of Consumers' Responses to Comparative...

Journal of Promotion Management 2015 / 11 Vol. 21; Iss. 6

An Investigation of Consumers' Responses to Comparative “Attack” Ads

Vijayalakshmi, Akshaya, Muehling, Darrel D., Laczniak, Russell N.
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Volume:
21
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2015.1088921
Date:
November, 2015
File:
PDF, 403 KB
english, 2015
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