Source Magnification: The Role of Multiple Sources in the...

Source Magnification: The Role of Multiple Sources in the Processing of Advertising Appeals

David J. Moore and Richard Reardon
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Volume:
24
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151389
Date:
November, 1987
File:
PDF, 1.12 MB
english, 1987
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