A Brand's Eye View of Response Segmentation in Consumer...

Journal of Marketing Research 1995 / 02 Vol. 32; Iss. 1

A Brand's Eye View of Response Segmentation in Consumer Brand Choice Behavior

Randolph E. Bucklin, Sunil Gupta and Sangman Han
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Volume:
32
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3152111
Date:
February, 1995
File:
PDF, 1.23 MB
english, 1995
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