The Role of Advertising in the Marketing Strategy of...

Service Industries Journal 1986 / 11 Vol. 6; Iss. 3

The Role of Advertising in the Marketing Strategy of Accountancy Firms: Evidence from a Regional Market

Wright, Mike, Watkins, Trevor, Chiplin, Brian
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Volume:
6
Language:
english
Journal:
The Service Industries Journal
DOI:
10.1080/02642068600000045
Date:
November, 1986
File:
PDF, 591 KB
english, 1986
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