Does market orientation pay off without brand orientation?...

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Does market orientation pay off without brand orientation? A study of small business entrepreneurs

Laukkanen, Tommi, Tuominen, Sasu, Reijonen, Helen, Hirvonen, Saku
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Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2015.1122659
Date:
December, 2015
File:
PDF, 1.64 MB
english, 2015
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