A Meta-Analysis of Effect Sizes in Consumer Behavior...

A Meta-Analysis of Effect Sizes in Consumer Behavior Experiments

Robert A. Peterson, Gerald Albaum and Richard F. Beltramini
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Volume:
12
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489385
Date:
June, 1985
File:
PDF, 284 KB
english, 1985
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