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DOLPREF: A Dollarmetric Program for Preference Analysis

DOLPREF: A Dollarmetric Program for Preference Analysis

Ken Meritt, Alok Sharma and Arch G. Woodside
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Volume:
14
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150476
Date:
May, 1977
File:
PDF, 512 KB
english, 1977
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