Country Image: Halo or Summary Construct?

Journal of Marketing Research 1989 / 05 Vol. 26; Iss. 2

Country Image: Halo or Summary Construct?

C. Min Han
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Volume:
26
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172608
Date:
May, 1989
File:
PDF, 1.22 MB
english, 1989
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