Exploring Message Framing Outcomes When Systematic,...

Exploring Message Framing Outcomes When Systematic, Heuristic, or Both Types of Processing Occur

Joan Meyers-Levy and Durairaj Maheswaran
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Volume:
14
Year:
2004
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480383
File:
PDF, 349 KB
english, 2004
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