Covert Marketing Unmasked: A Legal and Regulatory Guide for...

Journal of Public Policy & Marketing 2008 / SPR Vol. 27; Iss. 1

Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices That Mask Marketing Messages

Ross D. Petty and J. Craig Andrews
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Volume:
27
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.2307/25651575
Date:
January, 2008
File:
PDF, 2.15 MB
english, 2008
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