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How important is customer orientation for firm performance? A fuzzy set analysis of orientations, strategies, and environments
Frambach, Ruud T., Fiss, Peer C., Ingenbleek, Paul T.M.Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2015.10.120
Date:
December, 2015
File:
PDF, 434 KB
english, 2015