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How online reviews create social network value: the role of feedback versus individual motivation
McIntyre, Shelby H., McQuarrie, Edward F., Shanmugam, RaviLanguage:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2015.1095218
Date:
December, 2015
File:
PDF, 841 KB
english, 2015