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A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance
Easingwood, Christopher J., Mahajan, Vijay, Muller, EitanVolume:
2
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2.3.273
Date:
August, 1983
File:
PDF, 461 KB
english, 1983