Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyersby Edward W. McLaughlin; Vithala R. Rao
Review by: Thomas E. BuzasVolume:
57
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251861
Date:
July, 1993
File:
PDF, 172 KB
english, 1993