Decision Criteria for New Product Acceptance and Success:...

Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyersby Edward W. McLaughlin; Vithala R. Rao

Review by: Thomas E. Buzas
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Volume:
57
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251861
Date:
July, 1993
File:
PDF, 172 KB
english, 1993
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