Explaining Context Effects on Choice Using a Model of...

Explaining Context Effects on Choice Using a Model of Comparative Judgment

Mukesh Bhargava, John Kim and Rajendra K. Srivastava
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Volume:
9
Year:
2000
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480410
File:
PDF, 571 KB
english, 2000
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