The Interaction of Endorser Attractiveness and Involvement in Persuasion Depends on the Goal That Guides Message Processing
Sharon Shavitt, Suzanne Swan, Tina M. Lowrey and Michaela WänkeVolume:
3
Year:
1994
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480669
File:
PDF, 589 KB
english, 1994