The Interaction of Endorser Attractiveness and Involvement...

The Interaction of Endorser Attractiveness and Involvement in Persuasion Depends on the Goal That Guides Message Processing

Sharon Shavitt, Suzanne Swan, Tina M. Lowrey and Michaela Wänke
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Volume:
3
Year:
1994
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480669
File:
PDF, 589 KB
english, 1994
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