From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success
Tal Garber, Jacob Goldenberg, Barak Libai and Eitan MullerVolume:
23
Language:
english
Journal:
Marketing Science
DOI:
10.2307/30036707
Date:
January, 2004
File:
PDF, 2.17 MB
english, 2004