An Integrative Look at the Use of Additive and Multiplicative Covariance Structure Models in the Analysis of MTMM Data
Ajith Kumar and William R. DillonVolume:
29
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172492
Date:
February, 1992
File:
PDF, 2.69 MB
english, 1992