An Integrative Look at the Use of Additive and...

An Integrative Look at the Use of Additive and Multiplicative Covariance Structure Models in the Analysis of MTMM Data

Ajith Kumar and William R. Dillon
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Volume:
29
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172492
Date:
February, 1992
File:
PDF, 2.69 MB
english, 1992
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