[Progress in IS] Online Brand Communities || Evolution of the Marketing Mind-Set and the Value-Creation Process
Martínez-López, Francisco J., Anaya-Sánchez, Rafael, Aguilar-Illescas, Rocio, Molinillo, SebastiánVolume:
10.1007/97
Year:
2016
Language:
english
DOI:
10.1007/978-3-319-24826-4_5
File:
PDF, 177 KB
english, 2016