[Progress in IS] Online Brand Communities || Consumers’...

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[Progress in IS] Online Brand Communities || Consumers’ Motivations to Participate in Virtual Brand Communities

Martínez-López, Francisco J., Anaya-Sánchez, Rafael, Aguilar-Illescas, Rocio, Molinillo, Sebastián
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Volume:
10.1007/97
Year:
2016
Language:
english
DOI:
10.1007/978-3-319-24826-4_9
File:
PDF, 178 KB
english, 2016
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